CASE STUDY GHARI DETERGENT

They also used 30 vehicles for out of home advertisements Instead of endorsing any celebrity, they made the brand talk for itself. Ghari has surely been an Idol for all those desi companies who fear to take on international giants. Thus, of the 3, Ghari dealers in the country, are in Uttar Pradesh — 25 of them in Kanpur alone. About 30 company-owned vehicles are used for out-of-home advertising. Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. Amidst all this competition an infant brand was born in Kanpur, Uttar Pradesh in the year Notify me of new comments via email.

With all these marketing measures coupled with optimum utilization of its resources Ghari could stand out in the cut throat competition in Indian detergent market. Leave a Reply Cancel reply Enter your comment here Notify me of new comments via email. Notify me of new posts via email. The success potion of the rise of this company is surely its marketing strategy. Log in with your credentials Social Login – Become our member today! Some of its marketing strategies are following:.

Advertisements also being displayed inside the bogies of Swarna Jayanti Express from Trivandrum to Hazrat Nizamuddin in Delhi last year that cuts across three or four states in south India In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions cas smaller towns and cities.

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The Curious Case Of Ghari Detergent |

Ghari identified its target segment very well. Ghari detergent goes to train. Notify me of new comments via email. You are commenting using your Google account. Amidst all this competition an infant brand was born in Kanpur, Uttar Pradesh in the year By continuing to use this website, you agree to their use.

case study ghari detergent

This include hit show like Mahabharat in star plus. They incentivized dealers with a higher profit margin than their competitors in the segment.

Ghari – India’s Largest Selling Detergent Powder*

Case of Ghari detergent highlights that how a mediocre brand can compete successfully with big brands with a clear gghari and vision. Many obvious answers popped out including surf, wheel, tide etc. Please leave your comments Bye for now Guys.

Mahabharat, being one of the most favorite epics of the country, garnered audience from both classes and masses and thus gave Ghari a huge platform to promote itself.

Management of Ghari was quick to understand it and worked towards building a robust distribution network. Very useful insight…and yes congratulations to Rohit Surfactants for this accomplishment. Email Address never made public. The success potion of the rise of this company is surely its marketing strategy.

With this much focused positioning of its products to the market; Ghari could penetrate into its target market very well.

case study ghari detergent

Excellent article…Very Very useful… Thumps up from my side. Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. Creating Territories — Is i This site uses cookies.

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The Curious Case Of Ghari Detergent

Customers are unlikely to see other brands at these places — an innovative idea to break the clutter. You are commenting studg your WordPress. Ghari realized that the only differentiating factor it can offer is the value of money.

case study ghari detergent

Very good analysis and eye opening. Groups Newest Active Popular Alphabetical. But he rejected every answer as incorrect. Ghari also sponsored some T. As far as possible it took the hit of rising material cost on itself instead of passing it to the customers. Of late, the company has taken some tentative steps towards the popular media. Ghari has surely been an Idol for all those desi companies who fear to take on international giants.

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With only 35 crores of budget allotted to Marketing and promotional activities.