TIPPEX BEAR CASE STUDY

Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. Explain why the method of promotion was most relevant to the product or service: April 15, at 1: By continuing to use this website, you agree to their use. You are commenting using your WordPress.

The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. Strategies The strategy was to form a unique relationship between an ordinary product, as well as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform. Describe how the promotion developed from concept to implementation: Notify me of new comments via email. The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product. Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective. Email required Address never made public.

tippex bear case study

The objectives are perfectly meet thanks to proper strategies. Results In days: Email required Address never made public. Describe the brief from the client: The possibilities are infinite. Tipp-ex sell-in versus The tippexperience hit countries around the world.

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Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

The Tippexperience hit countries around the world. Fill in your details below or click an icon to log in: Tipp-ex sell-in versus By continuing to use this website, you agree to their use. You are commenting using your Google account.

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So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms. This site uses cookies. To find out more, including how to control cookies, see here: Join 1, other followers Sign me up!

Strategies The strategy was to form a unique relationship between an ordinary product, as tuppex as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform. Describe how the promotion developed from concept to implementation: March 16, at 5: All these efforts help to create an engagement among the audience in the way of providing special experience with the product.

tippex bear case study

You are commenting using your WordPress. April 12, at 7: The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on Tipped.

Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads

This site uses cookies. The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its stuvy product. Our strategy was to create a specific relation between this target and the brand, and thus virally spread the Tippexperience.

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Leave a Reply Cancel reply Enter your comment here The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand.

It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear.

tippex bear case study

The Tipp-ex YouTube channel: This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign. The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand.