Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Time line can provide the clue for the next step in organization’s journey. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Otherwise, the discussion of sales channels and the choice and design of necessary management systems will not have a common foundation. Once done it is time to hit the attach button. Ohmeda A products various on factors such as — Maturity of the market.

On April 7, , Dekle Rountree decided to reorganize the sales force to cover urban areas with specialized product groups and to continue covering rural areas with a general-line sales force. Ohmeda A ” case study? After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. The case does not provide sufficient information to enable students to select which dealers should be cut or retained, but it should be clear that there is an enormous amount of work to be done before Rountree can satisfactorily implement his high-tech equipment focus. In the present business environment , Red Ocean is often defined as a competitive environment where industry boundaries are clearly defined, and existing and new players are trying to out-perform each other using Value-Cost Trade Off.

Figures shown froup the text are also included at the end of the teaching note for use as transparency masters. Sales territories were redrawn to equalize revenue potential rather than actual revenues.

boc group ohmeda case study

Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. Still, Rountree must consider the potential downside. This leads to cut-throat competition and race to the bottom, resulting in lower profitability and higher cost structure as component of total price. In order to be effective in the increasingly complex medical equipment market, Ohmeda needs to provide better product and clinical applications training. Ohmeda A case study solution After refreshing your mind, read your case study solution critically.


It is not the only way but a very good way. Ohmeda From this perspective the economics of terminating dealers is very appealing. The resulting overlaps incur large hidden costs. In fact, case Exhibit 7 provides evidence to support this hypothesis.

This leads to either missing details or poor sentence structures. There may be multiple problems that can be faced by any organization. To generate the alternative of problem, following things must to be kept in mind:.

Moreover, it is also called Internal-External Analysis. References for BOC Group: As evidenced by case Exhibit 6, purchasing agents exert only secondary or minor influence on equipment purchases.

Solved : BOC Group: Ohmeda (A) HBR Case Study Analysis & Solution

Ohmeda A – Blue Ocean Strategy Blue Ocean University has network of world-class strategy experts and practitioners who help organizations build and sustain enterprise Blue Ocean strategy solutions capabilities. If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly.

You can use a three part approach to conduct an analysis of a decision scenario — decision options, decision criteria, and relevant evidences. Because Webster is ohmedq a key management position, it will be necessary to win his support or to move him elsewhere in the company.

boc group ohmeda case study

After introduction, problem statement is defined. Uncovering the current and untapped market sizes and barriers to serving the larger market. Vrio analysis for BOC Group Ohmeda A case study identified the four main attributes which helps the organization to gain a competitive advantages. Evaluate the possible effects of eliminating dealers.


BOC Group: Ohmeda (A) Harvard Case Solution & Analysis

Relative to small urban hospitals, very large urban accounts require more than twice as many selling hours per machine sold pg. Ohmeda A products various on factors such as — Maturity of the market.

Accelerated technological innovations and advances are improving industrial productivity, enabling suppliers to come up with vast array of products and services. Brushing up HBR fundamentals will provide a strong base for investigative reading. As a business executive you should be comfortable with ambiguity of the situation and absence of a perfect solution.

Overlapped equipment sales, i. This means Ohmeda must hire more salespeople to maintain the same level of sales coverage.

boc group ohmeda case study

Often readers scan through the business case study without having a clear map in mind. The case is also suitable for use in executive education programs or in other advanced marketing courses, such as Marketing Implementation, Industrial Distribution and Channel Management, or Sales Management.

If you able to provide a detailed implementation framework then you have successfully achieved the following objectives – Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation.

You should try to understand not only the organization but also the industry which the business operates in. Without these critical qualities, Ohmeda’s Boc strategy is most likely to be muddled, undifferentiated, and hard ohmedz communicate with a significantly high cost structure.